Author: Beth

We're developing the web strategy for a new DMO (Destination Marketing Organisation) website. We're currently looking at segmentation - building out our current approach to segmentation so we have something more granular that supports the development of specific customer personas. Once we've defined these groups...

As a follow up to Jon's post 'Content is King. More than ever' I thought I'd outline the foundations that underpin a content strategy. A content audit Start by formulating some real clarity around existing content within the organisation. There's no escaping it, an audit on some...

We’re going to be working on some pretty hefty web redevelopment projects over the next six months so I thought I’d swot up on current thinking and future gazing on where the web is going next in terms of design and usability.   Here are some...

Our Managing Director Jon recently celebrated a big birthday. One with a zero involved, that’s all I’m saying. His birthday present to himself was a ‘top of the range’ road bike.  He sure does love that bike. I’ll ask him to post his thoughts on...

On some level, when a company offers me a form or an e-mail address as a way to get in touch, I feel slightly snubbed. Why so bloody aloof? Why keep me at arm's length? I’m an alright person. My needs are not wholly unreasonable....

Now more than ever before, in our new world of conversation culture, brands must have a distinct tone of voice to help project a unique point of view. So when it comes to freelance copywriting where do the poor blighters start? Robert Hoberry author of the...

‘Brilliant Copywriting’ is one of the books I am dipping into at the moment. It’s split neatly into three parts; Background, Method and Interviews with professional copywriters. It’s written by a copywriter and as you’d expect it's structured and written well...

Digital projects, be it building a website from scratch or sending an e-mail can crudely be divided into three production phases, and as a rule of thumb we work in thirds.  A third specification, a third build and a third testing.  Mentally, for web developers and...