Thinking

Our recent (and sometimes not so recent) thoughts and ramblings

Run by MarketingWeek, their live peer panel in June looked at digital customer experience management. I was lucky enough to be part of that panel. Joined by fellow digital marketing folk from the likes of Thomas Cook, motoring.co.uk and Zaggora the session provided some interesting...

Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...

Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...

I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see  as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...

I delivered a keynote at a conference just before Christmas. The conference was all about destination branding and marketing. Tom Buncle presented before me and discussed the case of Colombia. So, what comes to mind when you think about Colombia? Interestingly, in recent times, they...

My god, time flies doesn't it! Once again it’s that time when we do some chin scratching about what has gone before and take a look at the year ahead. I like this time of year. The days are getting longer. Spring is not too...

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...

Earlier this year I sat on an expert panel looking at travel brands and how they can maintain their brand values in a marketplace where consumers are increasingly swayed by price. You can read the full write up in Travolution Magazine. Expert is a dangerous word,...

Last week I managed to find the time to attend Cool Content in Brighton, part of the impressive Brighton Digital Festival. And I’m glad I did. Focused on looking to the future it’s a half-day event for people who work with digital content and want to share ideas...

I've just pinned this to the wall in our office. It pretty well describes my view of things at the moment. Whilst I agree with chasing the small ideas the big ones are important too. Where making it up as we go along is concerned I...