strategy Tag

Any report with the words organisation, digital and transformation in the title is bound to get my attention. Being a long time advocate of wider organisational change to better support digital marketing I am endlessly fascinated about how to drive demonstrable change and how organisations...

Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...

Sometimes I feel I’m on a personal quest to make the complex simple. I hate dealing with the over complicated and I absolutely believe that complex problems can only really be solved if you can break them down into their component parts. To that end...

Strategy and planning is our core business. We work with a diverse range of clients from travel through online retail to charity to undertake this type of work. We’ve been doing this for some time now and without trying to blow our own trumpet too...

When kicking off new client projects we often get involved to a greater or lesser extent in some kind of site audit. It’s an important part of getting to grips with where the client is in terms of online business and digital marketing. Inevitably visibility...

Last week was Social Media Week. Running in cities across the world from New York to Istanbul to Hong Kong. I attended one of the events in London hosted by iCrossing and sat on the panel discussing What next for Content?. When I walk away...