online branding Tag

Visit Wales launched their Proper Holidays campaign this week.  In a previous blog post we suggested that it was important that destination brands have a clear point of view online. Wales certainly has a clear point of view about what holidays should and should not...

Following my previous blog post about ENTER 2010, the International eTourism Conference, here is the presentation we gave in our session - Destination Branding ‘The digital challenge’. Here’s a short summary to accompany the slides. The session focussed specifically on place branding although a lot of...