digital marketing Tag

I really like the week between Christmas and New Year. It offers time to catch up and look to the year ahead. Time to be indulgent and spend some time reading around things. I have also been a long time fan of Gerd Leonhard, a futurist...

Last week was Digital Cream 2014, a roundtable event run by Econsultancy. Over 200 client side marketers in one room for the day and an opportunity to do exactly what you often struggle to do at more traditional conference style events. Talk. Exceptionally valuable! This...

During 2013 we’ve worked in four continents across sectors as diverse as Health and Beauty, Equipment Hire, Office Design, Financial Services and of course Travel and Tourism to deliver projects which covered strategy and planning, digital consultancy and training and development. Where Visit Wales is concerned...

My god, time flies doesn't it! Once again it’s that time when we do some chin scratching about what has gone before and take a look at the year ahead. I like this time of year. The days are getting longer. Spring is not too...

Sometimes I feel I’m on a personal quest to make the complex simple. I hate dealing with the over complicated and I absolutely believe that complex problems can only really be solved if you can break them down into their component parts. To that end...

Strategy and planning is our core business. We work with a diverse range of clients from travel through online retail to charity to undertake this type of work. We’ve been doing this for some time now and without trying to blow our own trumpet too...

We're developing the web strategy for a new DMO (Destination Marketing Organisation) website. We're currently looking at segmentation - building out our current approach to segmentation so we have something more granular that supports the development of specific customer personas. Once we've defined these groups...

As a follow up to Jon's post 'Content is King. More than ever' I thought I'd outline the foundations that underpin a content strategy. A content audit Start by formulating some real clarity around existing content within the organisation. There's no escaping it, an audit on some...

Last week was Social Media Week. Running in cities across the world from New York to Istanbul to Hong Kong. I attended one of the events in London hosted by iCrossing and sat on the panel discussing What next for Content?. When I walk away...

Here are the presentation slides for today's keynote at ENTER 2011 - the international conference on IT in travel and tourism.  Big thanks to the keynote team - Jason Ryan from iCrossing and Tom Hall from Lonely Planet. You can also check out the live recording...