content Tag

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...

Last week I managed to find the time to attend Cool Content in Brighton, part of the impressive Brighton Digital Festival. And I’m glad I did. Focused on looking to the future it’s a half-day event for people who work with digital content and want to share ideas...

I am going to risk over simplifying things. It’s the antidote to over complicating things and, lets admit it, sometimes digital marketing types have a habit of doing that. Digital marketing is really only about two things. Content and distribution. That’s it. We are all in...

I’m not a fan of sweet fizzy drinks but if you have not seen this and you are even slightly interested in the evolving and critical role that content plays in digital marketing you should take a look at these two videos from Coca Cola. The...

I remember recently seeing something like this on twitter, 'When I don’t tweet I don’t get any work. When I do tweet I don’t get any work done' Blogging is a bit like that and I have woefully disregarded our blog for more than a few...

Last week was Social Media Week. Running in cities across the world from New York to Istanbul to Hong Kong. I attended one of the events in London hosted by iCrossing and sat on the panel discussing What next for Content?. When I walk away...