content strategy Tag

I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see  as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...

I’m not a fan of sweet fizzy drinks but if you have not seen this and you are even slightly interested in the evolving and critical role that content plays in digital marketing you should take a look at these two videos from Coca Cola. The...

Unfortunately I missed two conferences last week that I would really have liked to have gone to.  Eye for Travel’s Online Marketing and Social Media Europe 2011 in Amsterdam and the econsultancy JUMP 2011 event in London – an annual event that focuses on the...

As a follow up to Jon's post 'Content is King. More than ever' I thought I'd outline the foundations that underpin a content strategy. A content audit Start by formulating some real clarity around existing content within the organisation. There's no escaping it, an audit on some...