conference Tag

Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...

I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see  as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...

Last week I managed to find the time to attend Cool Content in Brighton, part of the impressive Brighton Digital Festival. And I’m glad I did. Focused on looking to the future it’s a half-day event for people who work with digital content and want to share ideas...

Unfortunately I missed two conferences last week that I would really have liked to have gone to.  Eye for Travel’s Online Marketing and Social Media Europe 2011 in Amsterdam and the econsultancy JUMP 2011 event in London – an annual event that focuses on the...

Here are the presentation slides for today's keynote at ENTER 2011 - the international conference on IT in travel and tourism.  Big thanks to the keynote team - Jason Ryan from iCrossing and Tom Hall from Lonely Planet. You can also check out the live recording...

Mobile has got to be one of the biggest digital marketing trends of 2010 and anyone and everyone is talking about it. Smartphones are proving to be a game changer for most and in one of the offices we work in there's an almost unhealthy...

Yesterday I attended the Digital Marketing Briefing in London. It’s one of those meet the buyer type events and in my opinion one of the best organised ones. They do a good job at attracting good people and making sure they engage with each other....

Following my previous blog post about ENTER 2010, the International eTourism Conference, here is the presentation we gave in our session - Destination Branding ‘The digital challenge’. Here’s a short summary to accompany the slides. The session focussed specifically on place branding although a lot of...

ENTER is the International eTourism Conference, promoted by the International Federation of IT in Travel and Tourism. This year it is being held in Lugano, Switzerland in February with keynote speakers from, amongst others, Google, Expedia and Switzerland Tourism. We have been invited to speak as...