branding Tag

I mailed Google last week. A technical question about geo-targeting in AdWords. They mailed back. No complacency. No avoiding the question. No generic waffle.  Sure they are a sales orientated organisation but you feel like they are listening and they care about what you are...

Recently published in it's third edition and available here we wrote the chapter 'The digital challenge'.  The book asks whether tourism places get the reputations they deserve and discusses brand concepts, challenges and topical cases. It tackles how place perceptions are formed, how cities, regions...

Now more than ever before, in our new world of conversation culture, brands must have a distinct tone of voice to help project a unique point of view. So when it comes to freelance copywriting where do the poor blighters start? Robert Hoberry author of the...

‘Brilliant Copywriting’ is one of the books I am dipping into at the moment. It’s split neatly into three parts; Background, Method and Interviews with professional copywriters. It’s written by a copywriter and as you’d expect it's structured and written well...