Digital Strategy

I really like the week between Christmas and New Year. It offers time to catch up and look to the year ahead. Time to be indulgent and spend some time reading around things. I have also been a long time fan of Gerd Leonhard, a futurist...

If you haven't seen this you should take five minutes to watch it.   I have for a long time been impressed with what these guys are doing. And remember, just because it’s government doesn’t mean it has to be anything less than brilliant. Last week I heard Russell...

Last week was Digital Cream 2014, a roundtable event run by Econsultancy. Over 200 client side marketers in one room for the day and an opportunity to do exactly what you often struggle to do at more traditional conference style events. Talk. Exceptionally valuable! This...

Any report with the words organisation, digital and transformation in the title is bound to get my attention. Being a long time advocate of wider organisational change to better support digital marketing I am endlessly fascinated about how to drive demonstrable change and how organisations...

Run by MarketingWeek, their live peer panel in June looked at digital customer experience management. I was lucky enough to be part of that panel. Joined by fellow digital marketing folk from the likes of Thomas Cook, motoring.co.uk and Zaggora the session provided some interesting...

Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...

Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...

I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see  as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...

My god, time flies doesn't it! Once again it’s that time when we do some chin scratching about what has gone before and take a look at the year ahead. I like this time of year. The days are getting longer. Spring is not too...

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...